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  • GateHouse MySource sites get more sophisticated

  • Papers are using the template to present content for entertainment sections, election and sports coverage, and sister papers/town pages.

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  • More MySource sites have popped up around GateHouse, and they're driving big traffic. Here are some of my favorites:
    -- Rockford and Utica have used the MySource template to create sites for this fall's elections. You can do the same. (Ask me how.)
    -- MPNNow.com started a microsite for its Play entertainment section and has one for its NFL coverage of the Buffalo Bills. Check out all the Tweets!
    -- Canton has created six microsites since June for sports, grads and local young-professional awards.
    -- Peoria has created MySource homepage links to some of its existing sites and rebranded the page PJSource.
    -- Norwich, one of the first papers to embrace MySource, has added microsites for nearby towns Hebron and Colchester, as well as a Things to Do site.
    These sites are really driving traffic, too. Here are pageview numbers from August:
    -- Norwich Bulletin's Colchester microsite: 6,339
    -- Rockford's MySource homepage: 3,626
    -- Canton Rep's MySource homepage: 1,270
    -- A meet the candidates livestream Aug. 2 on Norwich's Dear Governor site: 1,085
    -- Norwich's MySource homepage: 678
    -- Norwich's Hebron Bulletin microsite: 602
    Football Fever MySource sites are even more popular right now. More August examples:
    -- Springfield, Ill.'s Prep Football page: 17,134 pageviews
    -- Holland, Mich.'s Football Fever site: 4,453
    -- Neosho, Mo.'s Game Night MySource site: 3,245
    -- Freeport, Ill.'s Football Factory site: 1,869
    Do you have a MySource example to share? Let me know, and I'll include it in a future GHNewsroom post.

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