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GHS Newsroom
A weekly guest blog written by GateHouse newsroom editors designed to provide insight into today's topics and issues facing the journalism profession.
SEO tips: Testing out the proper keywords
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By Dayna Fields
In Their Words is a weekly guest blog written by GateHouse newsroom editors. It is designed to provide insight into today's topics and issues facing the journalism profession and to add context as they relate to newsrooms. The authors will share ...
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In Their Words
In Their Words is a weekly guest blog written by GateHouse newsroom editors. It is designed to provide insight into today's topics and issues facing the journalism profession and to add context as they relate to newsrooms. The authors will share valuable best practices, content opportunities and advice on the many challenges facing our industry.
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Feb. 17, 2012 12:01 a.m.

OK, last week I decided to start tracking different blog posts to see how well they do with different keywords attached, and eventually we can take it a step further and try different linking strategies.

So, on the Editing Words blog, I posted a post titled, "AP Stylebook: State abbreviations."

I chose this phrase because it popped up in my Google search bar options when I started typing the words, "ap sytlebook." Apparently, there are a lot of people looking for the state abbreviations from the AP Stylebook.

How did I choose "ap stylebook"? When I typed it into the Google research tool, I see that it is searched for 110,000 times a month and it has low competition.

The words "ap style" also have some good numbers: 135,000.

I will post another Editing Words post starting with "ap style," and next week, we will compare the two and see which did better.

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