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By Dayna Fields
Penny Riordan manages digital content partnerships for GateHouse Media. She works out of the Center for News and Design in Austin. Prior to joining the company, she worked at Patch.com for four years, where she led social media, blogging and UGC ...
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Penny Riordan manages digital content partnerships for GateHouse Media. She works out of the Center for News and Design in Austin. Prior to joining the company, she worked at Patch.com for four years, where she led social media, blogging and UGC efforts for the company. She also launched a Patch site in Maryland. Penny has also worked as a reporter and editor at newspapers in Maryland and Connecticut.
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ap-stylebook.jpg
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Feb. 17, 2012 12:01 a.m.

OK, last week I decided to start tracking different blog posts to see how well they do with different keywords attached, and eventually we can take it a step further and try different linking strategies.

So, on the Editing Words blog, I posted a post titled, "AP Stylebook: State abbreviations."

I chose this phrase because it popped up in my Google search bar options when I started typing the words, "ap sytlebook." Apparently, there are a lot of people looking for the state abbreviations from the AP Stylebook.

How did I choose "ap stylebook"? When I typed it into the Google research tool, I see that it is searched for 110,000 times a month and it has low competition.

The words "ap style" also have some good numbers: 135,000.

I will post another Editing Words post starting with "ap style," and next week, we will compare the two and see which did better.

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