Here's the inaugural installment of a series of blog posts devoted to alternative story formats. Today we look at the 5 Things to know template.
WHEN TO USE IT This is intended to be used as a standalone package to inform readers about a single topic, issue or event. For example, use it to inform readers about an upcoming city council vote on a specific topic. For feature sections, this ASF can be used for a event such as a museum exhibit or theater production. A building or landmark profile also can benefit from this ASF. Newspapers have used this format to advance events and big festivals. It's best to use for content that your readers are familiar with, such as follow up stories to issues or events that your readers know about.
HOW TO USE IT The way to gage whether or not this package can be used is if five uniquely informative elements that can be written about the topic. The length of each item can differ slightly, but consistent lengths for each item are encouraged. The package can be modified to accommodate odd add stacks and vertical photos
WHERE TO FIND IT This ASF is available in QuarkXPress versions 4, 6 and 7, as well as InDesign versions CS, CS2 and CS3. All templates and fonts can be found here.
More ASF templates coming this week, so check back here each day.
Joe Greco is corporate design director for GateHouse Media.
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