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AP style on March Madness words
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By Michael Toeset
Penny Riordan manages digital content partnerships for GateHouse Media. She works out of the Center for News and Design in Austin. Prior to joining the company, she worked at Patch.com for four years, where she led social media, blogging and UGC ...
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Penny Riordan manages digital content partnerships for GateHouse Media. She works out of the Center for News and Design in Austin. Prior to joining the company, she worked at Patch.com for four years, where she led social media, blogging and UGC efforts for the company. She also launched a Patch site in Maryland. Penny has also worked as a reporter and editor at newspapers in Maryland and Connecticut.
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A handy guide to some March Madness terms:



- The tournament can be called March Madness, the Big Dance, the NCAA tournament and the NCAA Men’s Basketball Championship.



- March Madness and Big Dance are capitalized and don’t need quote marks.



- Do not capitalize the t when you write NCAA tournament. This is the generic name.



- NCAA Men’s Basketball Championship would be capped, however, as this is an official name.



- March Madness is trademarked by the NCAA. You cannot use the phrase in conjunction with a contest you're holding, for example. (Note that GateHouse's contest is called March Mayhem.)



- If you use Cinderella team, capitalize like so.



- Final Four, Sweet Sixteen, Elite Eight and First Four all would be capped. No quote marks are necessary.



- Bracketology has become an accepted word, and you don’t need quote marks around that either. Bracketology is the filling out of tournament brackets with predictions.



 

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