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Is it OK for newspapers to sell SEO?
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By Dayna Fields
Penny Riordan manages digital content partnerships for GateHouse Media. She works out of the Center for News and Design in Austin. Prior to joining the company, she worked at Patch.com for four years, where she led social media, blogging and UGC ...
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Penny Riordan manages digital content partnerships for GateHouse Media. She works out of the Center for News and Design in Austin. Prior to joining the company, she worked at Patch.com for four years, where she led social media, blogging and UGC efforts for the company. She also launched a Patch site in Maryland. Penny has also worked as a reporter and editor at newspapers in Maryland and Connecticut.
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Flickr.com/ karen horton
Jan. 13, 2012 12:01 a.m.

I was poking around the Internet looking for things about "SEO for newspapers."

Here's a really interesting article, albeit semi-outdated, by Matt McGee for searchengineland.com. But it's a concept worth discussing: Is it ethical/ wise for newspapers to offer marketing services.

www.searchengineland.com/u-s-newspapers-start-selling-seo

After all:
- They have access to writers, copy editors and printers
- Many have a trained SEO staff
- Newspaper companies usually have a talented group of developers
- They have a dedicated sales team
- They have name recognition

The article cites Gannett Newspapers, in 2010, opened GannettLocal, "a small business marketing division in Phoenix."

They offer the following products/ services: search engine marketing, email, digital display, website and geo-targeted print/flyers. They also promise higher rankings in the major search engines (Google, Yahoo, Bing), an entry on Google Maps and sends you advertisement opportunities for Gannett newspapers.

According to the article, McClatchy Newspapers followed a similar suit, partnering with WebVisible to offer online marketing services.

It's really interesting to think about if newspaper companies have a place in the marketing world - is that a violation of ethics? Well, you do what you need to do to survive, right?

Are there any other services you can think of that newspaper companies can sell?

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