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GHS Newsroom
A weekly guest blog written by GateHouse newsroom editors designed to provide insight into today's topics and issues facing the journalism profession.
Best of the Day: Facebook comments prompt story (8/23/12)
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About this blog
In Their Words is a weekly guest blog written by GateHouse newsroom editors. It is designed to provide insight into today's topics and issues facing the journalism profession and to add context as they relate to newsrooms. The authors will share ...
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In Their Words
In Their Words is a weekly guest blog written by GateHouse newsroom editors. It is designed to provide insight into today's topics and issues facing the journalism profession and to add context as they relate to newsrooms. The authors will share valuable best practices, content opportunities and advice on the many challenges facing our industry.
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Old Colony Memorial story prompted by Facebook com
Aug. 23, 2012 12:01 a.m.

Comments on a Facebook post put up by the Old Colony Memorial (in Plymouth, Mass.) prompted a story. Now that's interaction with Facebook fans!

WHAT THEY DID: A light-hearted post to Facebook poked a little fun at the new parking payment system the town had just installed. They asked Facebook fans: "What's great about these new pay-by-space parking machines?" and provided these answers: "a) they require a PhD to understand; b) they create a spontaneous community of befuddled customers; c) they also dispense anxiety medication or; d) all of the above." The response to that Facebook post drew dozens of comments, so staffers at the OCM decided to do a story, asking people using the technology for the first time how difficult or easy it was to follow the directions. They also tested the payment system themselves. Then they posted that story to Facebook today.

THE TAKEAWAY: We've always said social media isn't simply a way to drive traffic to your site and engage with your community - it can also be a great place to find stories. This is a perfect example. They may not have expected their humorous "poll" to draw such a strong reponse, but they were quick to react. It's also a good example of a "virtuous circle" of engagment: they reached out to their fans with an engaging post, their fans responded, the OCM staff responded in kind.


 

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