The Canton (Ohio) Repository is taking the buzz over Apple’s new iPad and turning it into an alternative story format.
WHAT THEY DID: Instead of a straight-forward narrative story on local reaction about the new iPad, Staff Writer Jim Hillibish did a 5 Things ASF about choosing technology to fit your needs and budget. He packaged it with man-on-the-street-style quotes from local residents.
THE TAKEAWAY: New technology releases get people talking – so putting together an alternative story on how the new technology can be used is a great way to cover a release in a non-traditional way. The quotes help localize an otherwise national story.