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Writing about strategies involving the print, digital, mobile and social media platforms.
Best of the Day: 5 Things an easy ASF
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Carlene Cox is a member of GateHouse Media's News & Interactive division, which provides training and support to newsrooms throughout the country. Cox started at GateHouse in 2007 as an editor with the Suburban Life newspaper group. Prior to that, ...
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Carlene Cox is a member of GateHouse Media's News & Interactive division, which provides training and support to newsrooms throughout the country. Cox started at GateHouse in 2007 as an editor with the Suburban Life newspaper group. Prior to that, she was the managing editor of the Tonawanda (N.Y.) News.
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The Canton (Ohio) Repository is taking the buzz over Apple’s new iPad and turning it into an alternative story format.



WHAT THEY DID: Instead of a straight-forward narrative story on local reaction about the new iPad, Staff Writer Jim Hillibish did a 5 Things ASF about choosing technology to fit your needs and budget. He packaged it with man-on-the-street-style quotes from local residents.



THE TAKEAWAY: New technology releases get people talking – so putting together an alternative story on how the new technology can be used is a great way to cover a release in a non-traditional way. The quotes help localize an otherwise national story.

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