On March 30, Facebook will be switching all pages to the new timeline. Here are the top takeaways from our recent webinars on optimizing your newspaper for the new look.
COVER PHOTO. The cover image should represent your community or your newspaper. This can be an aerial shot of your town, a staff photo or newsroom shot, or a picture from your archives. Looking for inspiration? Here is a gallery of some newspapers who are already on timeline.
Tip: Make sure your photo is big enough. You don’t want it to look blown out or pixelated, so use an image that is hi-res (300 dpi) and 850 x 315 pixels.
PROFILE PHOTO. This is the image that is most seen by your fans around Facbeook, so it should be something simple and graphic. Logos work well here. Front pages can also work, as long as they are updated frequently.
Tip: The profile image must be square (180 x 180 pixels) now, so make sure yours fits those measurements. Edit your thumbnail so your image is centered.
HIGHLIGHTING AND PINNING. Facebook now gives you more control over the way information is presented on the page. Highlighting an item makes it expand to fill the page, and pinning an item makes it stick to the top of the page, even when you post new items on top of it.
Tip: Photo galleries look great highlighted – they stretch across the timeline and make your page exciting, so go big. Choose a top story you want to pin each week, and keep it at the top of your page.
MILESTONES. Milestones let you – and your fans – dive back into the history of your newspaper on your timeline. While this isn’t a requirement with timeline, there are a lot of great uses for this new tool that can increase interest and engagement with your page.
Tip: Archive materials look great on timeline, from old photos to historic front pages, and adding milestones of your newspaper’s history is a great way to use these images. For a look at how this can be done, visit facebook.com/nytimes.
LEARN MORE FROM FACEBOOK. Facebook has done a great job of making sure there is enough information out there for users to make a successful transition to timeline, so make sure you take advantage of it.
Tip: Visit http://www.learnfacebookpages.com/ for a series of video tutorials on the new timeline.