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GHS Newsroom
A weekly guest blog written by GateHouse newsroom editors designed to provide insight into today's topics and issues facing the journalism profession.
The Holland Sentinel named front page of the weekend (March 24-26)
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By Joe Greco
In Their Words is a weekly guest blog written by GateHouse newsroom editors. It is designed to provide insight into today's topics and issues facing the journalism profession and to add context as they relate to newsrooms. The authors will share ...
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In Their Words
In Their Words is a weekly guest blog written by GateHouse newsroom editors. It is designed to provide insight into today's topics and issues facing the journalism profession and to add context as they relate to newsrooms. The authors will share valuable best practices, content opportunities and advice on the many challenges facing our industry.
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0326 The Holland Sentinel.jpg
March 27, 2012 12:01 a.m.

The Holland Sentinel localized an Associated Press story on gas prices by getting mugs and quotes from people on the street.

The images of local and no-so-local faces dominate the front page and make it impossible for readers to pass up. Why? Because readers want to find out if they recognized any faces or names. That reaction is almost a given. Run faces out front, readers will scour the images to see if they know anyone. This is a great way to localize a story without a significant investment of resources.

I would have suggested getting local art to replace the AP art of the gas station.

The vertical display of the mugs and quotes gives the package a great deal of impact. So much so, the mugs look like a separate story. It wasn't until I took a closer look that the mugs went with the story down the left side.

The reason? The way the headline was displayed over only the story. Had the headline stretched horizontally over the story AND mugs, it would have been unmistakeable as one large package.

Still, this page has a lot of visuals and local faces that keep readers interested.

Nice page.

Joe Greco is corporate design director for GateHouse Media.
Contact him at jgreco@gatehousemedia.com.?
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