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GHS Newsroom
A weekly guest blog written by GateHouse newsroom editors designed to provide insight into today's topics and issues facing the journalism profession.
Best of the Day: Play nice on Facebook, engagement will follow (4/12/12)
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About this blog
In Their Words is a weekly guest blog written by GateHouse newsroom editors. It is designed to provide insight into today's topics and issues facing the journalism profession and to add context as they relate to newsrooms. The authors will share ...
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In Their Words
In Their Words is a weekly guest blog written by GateHouse newsroom editors. It is designed to provide insight into today's topics and issues facing the journalism profession and to add context as they relate to newsrooms. The authors will share valuable best practices, content opportunities and advice on the many challenges facing our industry.
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Playing nice on Facebook
April 12, 2012 12:01 a.m.


We know fan engagement on Facebook drives traffic to our websites. Playing nice on Facebook can drive engagement.



WHAT THEY DID: HNNow, the Facebook handle for the Herald News in Fall River, Mass., shared the status of a local firefighters' wives group that was seeking clothing donations for families displaced in a huge fire over the weekend. In just one hour, the post was shared twice - meaning HNNow was seen in those fans' news feed by their friends - garnered three comments and two likes. Plus, HNNow's own comment gained a like.



THE TAKEAWAY: Facebook is all about sharing - photos, videos, links. Share other trusted content on Facebook when appropriate, and you'll see fans react.

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