Learn how to harness social media using Storify -  - GHS Newsroom
Learn how to harness social media using Storify

Learn how to harness social media using Storify

By Nicole Simmons/regional digital editor
Posted Aug 10, 2012 @ 08:49 AM
Last update Aug 10, 2012 @ 09:25 AM
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Storify is a great way to help your readers sort through the flood of posts on social media such as Twitter, Facebook and YouTube.

You enhance your own coverage by weaving together what your readers are saying.

This is not aggregation – when the web automatically scrapes through sites and shows you all the hits. This is curation – you decide which posts add value to a conversation and present them in a way that makes sense to your readers.

A recent GateHouse News & Interactive webinar showed editors and reporters how they can tell a story using Storify and how to embed it within their own article online.

To download the complete presentation, click here.

Find step-by-step instructions here.

Here’s a quick recap of some of the webinar’s main points:

  1. Check Twitter first! You can’t Storify without buzz.
  2. Be proactive in creating buzz – ask your Twitter followers to comment on a topic. Give them a #hashtag to use so you can find their Tweets (by plugging into the Search section). Tell them the best ones will be included in a Storify.
  3. Notify people that you “quoted” them. It’s gratifying for those you had invited to know their post was used, and it alerts others of your existence. Then they re-tweet!
  4. Don’t have a scrap pile of Tweets. Organize them like you would a story, adding text among the posts to move the narrative along. At the very least, consider headers or section labels.
  5. Try to build the Storify soon after the event – that’s when you’ll easily find “original” posts and when the conversation will be hot. But if you poke around and don’t see a lot of buzz, check again later. Sometimes it takes a bit for people to react.

Storify is a great way to help your readers sort through the flood of posts on social media such as Twitter, Facebook and YouTube.

You enhance your own coverage by weaving together what your readers are saying.

This is not aggregation – when the web automatically scrapes through sites and shows you all the hits. This is curation – you decide which posts add value to a conversation and present them in a way that makes sense to your readers.

A recent GateHouse News & Interactive webinar showed editors and reporters how they can tell a story using Storify and how to embed it within their own article online.

To download the complete presentation, click here.

Find step-by-step instructions here.

Here’s a quick recap of some of the webinar’s main points:

  1. Check Twitter first! You can’t Storify without buzz.
  2. Be proactive in creating buzz – ask your Twitter followers to comment on a topic. Give them a #hashtag to use so you can find their Tweets (by plugging into the Search section). Tell them the best ones will be included in a Storify.
  3. Notify people that you “quoted” them. It’s gratifying for those you had invited to know their post was used, and it alerts others of your existence. Then they re-tweet!
  4. Don’t have a scrap pile of Tweets. Organize them like you would a story, adding text among the posts to move the narrative along. At the very least, consider headers or section labels.
  5. Try to build the Storify soon after the event – that’s when you’ll easily find “original” posts and when the conversation will be hot. But if you poke around and don’t see a lot of buzz, check again later. Sometimes it takes a bit for people to react.
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