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The Herald News on Sunday ran this mass package updating readers on the status of a number of decommissioned schools that are for sale.
No stranger to full-page ASF packages, The Herald News compiled a great deal of information and photos of 16 vacant schools around Fall River, Mass.
At first, I wondered, is that right? Sixteen schools for sale? That seems to high.
Yep, it's true. Read Michael Holtzman's story here.
Back to the info, each school item includes information, such as address, year built and decommissioned (one was built in 1868!), square footage and acreage, assessed value and status. Here's a closer look:
Did you catch your breath yet? Wow, that's a lot of information. But check out how well it's organized into a 16-block grid. All elements are aligned horizontally and vertically, just as they should be. What I found to be a head-scratcher is that 10 of the 16 schools here were decommissioned in 2008.
Couple things to note about the presentation:
• With so much information, it's best to keep the information as clean as possible to avoid the appearance of clutter. Specifically, the triangular-shaped bullet in front of each piece of bolded information just isn't needed.
• Looks like the blue tint was added to every other text box to help break up the gray. I'm not so sure doing so was needed here. To maintain proper alignment of text, the Inset needed against the shaded boxes had to be carried through to the text boxes that were not shaded. The tinted boxes are aligned with the photos, providing a clean edge. For the text boxes that were not tinted, the text appears indented from the photo, giving the appearance of being out of alignment.
• I think it was fantastic to be able to show the exteriors of all 16 schools here. That looks like it took a little time to compile. The crops, too, are all nice, keeping the dimensions of each picture consistent.
• Also nice is the red "sold" label on a handful of images.
Really well done!
Joe Greco is corporate design director for GateHouse Media.
Contact him at jgreco@gatehousemedia.com.
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