The Kingston (Mass.) Reporter is keeping their Facebook page in their fans' news feeds. You can, too.
WHAT THEY DID: Their page was switched to the Timeline layout, and they're adding photos that go back in time. Each time they add a new photo, their page appears in their fans' news feed. This could get them more likes and shares. it's also following best practices.
THE TAKEAWAY: Beef up your Timeline over time, and keep your page in your fans' news feeds.