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The Patriot Ledger's Jon Chesto has a great blog, Mass. Market. He blogs about business in Massachusetts, and he not only writes well, he blogs well.
WHAT HE DID: Take a look at this post about one of the Wahlberg brothers opening a restaurant. (Yes, THOSE Whalberg brothers) (but not either of the ones you think - there's another talented Wahlberg wandering the earth).
The blogging best practices he brings to bear:
Write short: Chesto gives you the straight info, in a succinct post.
Add links in the body of your text: He links out to previous stories he's written on the same topic, as well as relevant websites, such as the website for one of Wahlberg's other restaurants, Almanove.
Use keywords in your headlines: What's important about this post? What keywords would people be using to find this content" "Whalberg brothers" "pizzaria," "Hingham." Here's his headline: "Wahlberg brothers cook up plan for pizzeria in Hingham shipyard." Nice.
THE TAKEAWAY: If you blog, or when you recruit and monitor community bloggers, remember these blogging best practices, and make sure they're put to good use.
