The end of the year in coming up fast, and GateHouse News Service has a callout ad you can use to get readers' memories of the past 12 months.
Ways to maximize this callout's potential:
-- Have readers send in their holiday family newsletters, perhaps the best way they're able to go back and reflect on what has happened to their families in 2010.
-- Ask for categories of events: What happened to readers that was Unexpected, Amazing, Unforgettable or Joyous. Have readers write a recap of their year in six words, or 12 sentences, 140 characters or some other short-and-sweet amount. Encourage poetry and haiku submissions, too.
-- Show readers how to compile their 2010 status updates from Facebook, and do the same for your newspaper's FB updates. Run some in print.
-- Ask readers to send in their favorite photos from 2010. They could be of a family reunion, or something funny their kid or pet did -- anything. Run them online as you receive them and in print during the slow week between Christmas and Jan. 1.
Other ideas? Let me know, and I may include them in a future GHNewsroom post.
The end of the year in coming up fast, and GateHouse News Service has a callout ad you can use to get readers' memories of the past 12 months.
Ways to maximize this callout's potential:
-- Have readers send in their holiday family newsletters, perhaps the best way they're able to go back and reflect on what has happened to their families in 2010.
-- Ask for categories of events: What happened to readers that was Unexpected, Amazing, Unforgettable or Joyous. Have readers write a recap of their year in six words, or 12 sentences, 140 characters or some other short-and-sweet amount. Encourage poetry and haiku submissions, too.
-- Show readers how to compile their 2010 status updates from Facebook, and do the same for your newspaper's FB updates. Run some in print.
-- Ask readers to send in their favorite photos from 2010. They could be of a family reunion, or something funny their kid or pet did -- anything. Run them online as you receive them and in print during the slow week between Christmas and Jan. 1.
Other ideas? Let me know, and I may include them in a future GHNewsroom post.
