The Stuttgart Daily Leader took a local elementary school’s talent competition as an opportunity to get multiple videos, including one of a fourth grader singing “Dynamite” by Taio Cruz.
WHAT THEY DID: As students performed, the staff at The Leader shot individual videos, getting a lot of clickable content off of one event. Some students picked popular songs – like Adele’s “Rolling in the Deep” and Taio Cruz’s “Dynamite.”
THE TAKEAWAY: Doubling or tripling up at an event on video or photo galleries is a great way to bulk up the content on your website. By splitting up the videos, The leader will likely get more pageviews as people click on each video. It also helps for SEO — each video was posted with the school’s name, and the student’s name.