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Chicago, IL —
Coming to a doctor's office near you: A blood test that can spot a single cancer cell among billions of healthy cells.
That's according to a story out this morning about a few East Coast scientists who created the test and are partnering with Johnson & Johnson to bring the test to the public.
This is big news and could be a simple story to localize:
• Talk to a few doctors today on the buzz they have heard about the test in the medical community. Is there support for this test? What concern is out there?
• As the Yahoo story notes, some doctors would use the test to determine what treatments are right for the patient. Is that how doctors in your community could envision using such a test?
• The test provides the opportunity for doctors to determine early on if there are potential problems with a patient, in what is somewhat of a routine process, a blood test. Because it is so routine, do doctors believe that most patients would opt for this test?
• The Yahoo story says that capturing cancer cells for specific types of cancers like breast, prostate, colon and lung, would be huge. Reach out to speciality doctors to see if they believe this test would be a huge step for their patients and why?
Coming to a doctor's office near you: A blood test that can spot a single cancer cell among billions of healthy cells.
That's according to a story out this morning about a few East Coast scientists who created the test and are partnering with Johnson & Johnson to bring the test to the public.
This is big news and could be a simple story to localize:
• Talk to a few doctors today on the buzz they have heard about the test in the medical community. Is there support for this test? What concern is out there?
• As the Yahoo story notes, some doctors would use the test to determine what treatments are right for the patient. Is that how doctors in your community could envision using such a test?
• The test provides the opportunity for doctors to determine early on if there are potential problems with a patient, in what is somewhat of a routine process, a blood test. Because it is so routine, do doctors believe that most patients would opt for this test?
• The Yahoo story says that capturing cancer cells for specific types of cancers like breast, prostate, colon and lung, would be huge. Reach out to speciality doctors to see if they believe this test would be a huge step for their patients and why?
