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It is probably a good time to bring storm preparedness back in the forefront following Superstorm Sandy’s destructive embrace of the Eastern Seaboard. Too often people do not think about preparation for a natural disaster until it is too late.
And once the debris is cleared and the event fades from memory, people again neglect to take the proper steps for preparation.
How to localize:
Readers of GateHouse-owned newspapers and websites have experience hurricanes, tornadoes and snowstorms in the past 12 months. Create content that offers facts, stats, tips and advice on how to survive nature’s worst.
Create a storm preparedness page in print and on the Web that includes a directory of city, county and state emergency and relief agencies. Chart local storm shelters on a Google map.
Ask readers for best practices when it comes to preparing for a storm. What steps do they take? What stories do they have to share?
