Friday's Wake Up Call! Why are parents giving kids cold medicine?

By David Arkin
Posted Feb 18, 2011 @ 10:14 AM
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Despite warnings from health officials, parents are still giving cough medicine to children under the age of 2.

According to USA TODAY, a new poll shows that 61 percent of parents who have children ages 6 months to 2 years old gave them cough and cold medicine in the last year.

It's been well documented that over-the-counter medicine has poisoned and killed kids under 2, according to the FDA.

This would be an interesting story to do some localization on.

• Reach out to a pediatricians office and hear what message doctors are sending parents on this topic? Do doctors think parents are taking the message seriously?

• Have there been cases in your region or state with kids being poisoned or dying from cough and cold medicine. Check in with your health department.

• This is a story where you simply have to talk to parents. Consider reaching out to a parents association or go to a daycare around 5 p.m. today and talk to parents about their reaction to this poll and the behaviors they follow with giving kids medicine.

• This is a great Facebook topic and poll for your website.

Despite warnings from health officials, parents are still giving cough medicine to children under the age of 2.

According to USA TODAY, a new poll shows that 61 percent of parents who have children ages 6 months to 2 years old gave them cough and cold medicine in the last year.

It's been well documented that over-the-counter medicine has poisoned and killed kids under 2, according to the FDA.

This would be an interesting story to do some localization on.

• Reach out to a pediatricians office and hear what message doctors are sending parents on this topic? Do doctors think parents are taking the message seriously?

• Have there been cases in your region or state with kids being poisoned or dying from cough and cold medicine. Check in with your health department.

• This is a story where you simply have to talk to parents. Consider reaching out to a parents association or go to a daycare around 5 p.m. today and talk to parents about their reaction to this poll and the behaviors they follow with giving kids medicine.

• This is a great Facebook topic and poll for your website.

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