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Good stuff in The Repository's Wednesday centerpiece includes a healthy dose of outrage with the high gas prices. The headline reflects the what readers everywhere are feeling. This package, filled to the, uh, gas cap with information is one big content promotion to the full story inside. Talk about whetting an appetite!
Love the large dollar amount in the main headline. Just below that price is the photo that shows it, reinforcing the point of the story. The photo, eh, it isn't all that great. Those people-at-the-pump pictures rarely are. The dude is local, though, as is the gas station.
Back up top, the drop cap "W" is a nice way to draw readers' attention to the beginning of the package, which helps them navigate the sea of information in this package. The ragged-left first graph is a bit clunky though. May have looked cleaner with justified text to match the structure of the tabbed content below.
The Average Prices text that shows changing gas prices really drives home to readers how much gas prices have spiked in one year. The outrage factor spikes even more when lookiing at the price of gas in 2004. Grrr.
The by the numbers info is fascinating stuff. So much information here presented in a way that can be quickly consumed.
Nice!
Joe Greco is corporate design director for GateHouse Media.
Contact him at jgreco@gatehousemedia.com.
Check out his blog at http://joegreco.ghnewsroom.com.
Good stuff in The Repository's Wednesday centerpiece includes a healthy dose of outrage with the high gas prices. The headline reflects the what readers everywhere are feeling. This package, filled to the, uh, gas cap with information is one big content promotion to the full story inside. Talk about whetting an appetite!
Love the large dollar amount in the main headline. Just below that price is the photo that shows it, reinforcing the point of the story. The photo, eh, it isn't all that great. Those people-at-the-pump pictures rarely are. The dude is local, though, as is the gas station.
Back up top, the drop cap "W" is a nice way to draw readers' attention to the beginning of the package, which helps them navigate the sea of information in this package. The ragged-left first graph is a bit clunky though. May have looked cleaner with justified text to match the structure of the tabbed content below.
The Average Prices text that shows changing gas prices really drives home to readers how much gas prices have spiked in one year. The outrage factor spikes even more when lookiing at the price of gas in 2004. Grrr.
The by the numbers info is fascinating stuff. So much information here presented in a way that can be quickly consumed.
Nice!
Joe Greco is corporate design director for GateHouse Media.
Contact him at jgreco@gatehousemedia.com.
Check out his blog at http://joegreco.ghnewsroom.com.
