They're promoting their community bloggers on the Times newspaper website carousels. When you've gone to all the work of recruiting and setting up community bloggers, don't forget to promote them.
WHAT THEY DID: They took an eye-catching, creative photo of one of their community bloggers, Peoria Peepers, and posted it to the website carousel. (The blog is about local businesses and restaurants, and the blogger wanted to remain anonymous so she won't be recognized when she goes to a restaurant.) The blogger wrote a blurb, introducing the herself and describing her blog:
"I grew up in Chillicothe, then lived in Peoria for several years and now live in Tazewell County with my husband and an energetic black lab. I am currently involved with technical support and graphic design.
"The idea for my blog came about when my husband and I were on a vacation in Michigan several years ago and asked a local where there were any shops in town. She said 'Shops...? Well, there used to be shops, before Wal-Mart came to town.'
'Shortly thereafter Wal-Mart opened super centers in Morton and Washington and it became apparent to me that in order to continue to enjoy small mom and pop businesses, we need to make an effort to support them. I started 'Support your local central Illinois businesses' as a way to bring attention to restaurants and shops in the area."
THE TAKEAWAY: Make sure you promote your community bloggers prominently, online and in print. After going to all the trouble of recruting community bloggers and getting them set up, it would be a shame not to let everyone know about them.