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Chicago, IL —
The cost of coffee has seen a significant increase in cost over the last three months, according to this USA Today story.
A few stats:
• Prices for coffee have gone up about 43 percent in the last three months
• The increase the industry is experiencing marks a 13-year high.
What does this mean for consumers? Of course, higher prices at the checkout lane.
Major names like Folgers and Dunkin Donuts are all planning nearly double-digit increases because of the rise in cost. And Starbucks, according to the USA Today story, plans to absorb the costs.
Coffee is a significant part of most folks' day or at least mooring. This is a good story to localize.
• If you have local coffee shops in your market, talk to owners about the pricing issue and what action they may be taking if costs continue to rise. If you don't have a local coffee shop, consider talking to gas stations or grocery stores that sell coffee.
• During the recession, many gave up fancy daily addictive Starbuck drinks. But will folks give up on their morning cup of basic Joe if costs rise? Talk to coffee shop owners, consumers and possibly an economics professor about spending habits.
• A good poll question would be to ask your readers how much they would be willing to pay for a cup of coffee? $2, 3, 4?
The cost of coffee has seen a significant increase in cost over the last three months, according to this USA Today story.
A few stats:
• Prices for coffee have gone up about 43 percent in the last three months
• The increase the industry is experiencing marks a 13-year high.
What does this mean for consumers? Of course, higher prices at the checkout lane.
Major names like Folgers and Dunkin Donuts are all planning nearly double-digit increases because of the rise in cost. And Starbucks, according to the USA Today story, plans to absorb the costs.
Coffee is a significant part of most folks' day or at least mooring. This is a good story to localize.
• If you have local coffee shops in your market, talk to owners about the pricing issue and what action they may be taking if costs continue to rise. If you don't have a local coffee shop, consider talking to gas stations or grocery stores that sell coffee.
• During the recession, many gave up fancy daily addictive Starbuck drinks. But will folks give up on their morning cup of basic Joe if costs rise? Talk to coffee shop owners, consumers and possibly an economics professor about spending habits.
• A good poll question would be to ask your readers how much they would be willing to pay for a cup of coffee? $2, 3, 4?
