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Chicago, IL —
The GateHouse News Service editors sat in on a NewsU webinar Thursday on improving the SEO factors in our headlines. We learned:
-- Keywords in a story's title and URL amplify its relevance to search engines.
-- Search engines like proper names and nouns. (Yes, they like first names and last names too, in a blow to traditional headline style.)
-- Good places to check what people are searching for on Google include its auto-complete function in the search bar, Google Insights for Search and Google Trends.
You can still see the webinar as a replay -- click here. Check out NewsU's other headline writing tools, too.
And for a good chuckle at all this mumbo-jumbo, read this column.
The GateHouse News Service editors sat in on a NewsU webinar Thursday on improving the SEO factors in our headlines. We learned:
-- Keywords in a story's title and URL amplify its relevance to search engines.
-- Search engines like proper names and nouns. (Yes, they like first names and last names too, in a blow to traditional headline style.)
-- Good places to check what people are searching for on Google include its auto-complete function in the search bar, Google Insights for Search and Google Trends.
You can still see the webinar as a replay -- click here. Check out NewsU's other headline writing tools, too.
And for a good chuckle at all this mumbo-jumbo, read this column.
