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This creative use of white space gives this front page a big splash, don't you think?
Two puns in one sentence is a record for me. Anyways ...
The Holland Sentinel gave premium space to this local story by Stephen Kloosterman on major retailer Meijer and its plan to buy a local dairy to produce a new house brand for the grocery store chain.
Meijer headquarters is only about 30 miles from downtown Holland. The local dairy the company is buying is located in Holland employing about 90 people. So this is a big local story on both fronts.
Meijer plans to give the dairy an $8 million upgrade, providing more local jobs.
The big story merits the big presentation, of course. And the extreme vertical image of the pouring milk is most certainly an eye-grabber. The color of the milk works perfectly with the page color, making the image seem even larger that it is.
The story package is pretty straight-forward — two columns with a photo. Nothing fancy, but it doesn't need to be with that big milk visual.
The timeline, too, is nice in that it charts the history of the local dairy. The old photo showing what appears to be the horse-drawn delivery service mentioned in the timeline. I don't see the ever-important credit for the two photos used in the timeline.
Elsewhere, the page design was kept simple and generally free of large photos that could complete with the milk image.
Really nice job and designing a different page. Well done!
Joe Greco is corporate design director for GateHouse Media.
Contact him at jgreco@gatehousemedia.com.
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