With the Super Bowl, it doesn't matter if your team is playing -- it's all about the commercials, the gathering, the food.
GateHouse News Service has a callout ad you can use to request readers' favorite party food or tailgate recipes for the big game Feb. 6.
Ways to maximize this callout's potential:
-- If you want, you can break this down into loads of categories: Meat, Sandwiches, Chilis, Snacks, Dips, Healthy Stuff. A clever way to run the recipes is in football-themed categories. (For instance, a healthy recipe can be the Tight End, a really luscious spread the Wide Receiver. Get it?)
-- With the food covered, ask readers for their Super Bowl party activity ideas. Do they have fantasy football season awards? Do they play a little touch FB themselves? Are many viewers there just for the commercials?
-- You can use this callout with a primer on the Super Bowl for non-fans. After all, what better way to ingratiate yourself to the party than with a tasty dish? You can also use this callout with the facts and figures page from GateHouse News Service.
What other ideas do you have for using this callout or localizing the Super Bowl? Let me know, and I'll post about them on my blog.
With the Super Bowl, it doesn't matter if your team is playing -- it's all about the commercials, the gathering, the food.
GateHouse News Service has a callout ad you can use to request readers' favorite party food or tailgate recipes for the big game Feb. 6.
Ways to maximize this callout's potential:
-- If you want, you can break this down into loads of categories: Meat, Sandwiches, Chilis, Snacks, Dips, Healthy Stuff. A clever way to run the recipes is in football-themed categories. (For instance, a healthy recipe can be the Tight End, a really luscious spread the Wide Receiver. Get it?)
-- With the food covered, ask readers for their Super Bowl party activity ideas. Do they have fantasy football season awards? Do they play a little touch FB themselves? Are many viewers there just for the commercials?
-- You can use this callout with a primer on the Super Bowl for non-fans. After all, what better way to ingratiate yourself to the party than with a tasty dish? You can also use this callout with the facts and figures page from GateHouse News Service.
What other ideas do you have for using this callout or localizing the Super Bowl? Let me know, and I'll post about them on my blog.
