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A photo gallery featuring the staff of the local high school dancing to popular tunes boosted traffic to the Salem Reporter website over 12% over the week before.
WHAT THEY DID: Staffer Jaren Charney took a camera to an event he would normally cover, a "Dancing with the Stars"-like talent show featuring students and staff at the local high school.
THE TAKEAWAY: A talent show makes a far better photo gallery or video than traditional narrative feature. Even non-relatives would be captivated by the lively, fun photos. Think ahead when you're going to cover an event and ask yourself which storytelling format would serve your subject and your audience best.
