PUBLISHER Rick Daniels
EDITOR Chazy Dowaliby
ONLINE www.enterprisenews.com
ABOUT THE ENTRY The judges appreciated The Enterprise’s reporting on community issues including government corruption, water department failures, local schools that help drug-addicted teens and the story of a man who died saving his girlfriend. Strong photos and copy added to their selection, as did the use of reader contributions. The judges also noted the paper’s digital move and philanthropy in its community.
Q&A WITH THE ENTERPRISE
What story or series were you most proud of in 2011? What gave it impact?
“Highway from Hell” — we did several stories and three two-day packages on the dangerous of state Route 24, which is a main corridor through our communities. The highway has the highest per capita accident rate in the state. Not only did we cover the weekly accidents with photos, stories, and videos, but we acquired three years worth of accident data from the state, sorted it, and were able to tell people how dangerous, in fact, this roadway is. Our stories helped prompt the state to launch a crackdown on the roadway, which in 10 weeks results in 3,000 citations and 90 OUI arrests. State police continue to schedule special patrols and checkpoints on this stretch of road.
What new multimedia initiative or project did you accomplish? How was it successful?
On both the Ledger and the Enterprise we moved our Answer Book, a comprehensive guide to our region and communities, from print only to web only. What had been a basic data town by town guide expanded to a daily updated, dynamic resource for our audience. It’s now 53 town microsites that link to the latest news, photos and videos, along with database of resources. Readers are starting to send in photos and to request listings, and it’s helping with traffic because the town name is built into the url. Some readers use it as a hyperlocal site for their towns. It allowed advertising to sell by individual community, eliminated the printing costs of a traditional supplement, and resulted in a higher net profit, as well.
What tangible change did you provoke in your coverage area or newsroom?
A strong focus on print extra and web extra planning and content generation reinforced the value of our traditional publication for subscribers, while engaging the web audience with more interactive and multi-media options.
RUNNER UP
Register-Mail, Galesburg, Ill.
FINALISTS
The Bulletin, Norwich, Conn.
Times-Reporter, New Philadelphia,
PUBLISHER Rick Daniels
EDITOR Chazy Dowaliby
ONLINE www.enterprisenews.com
ABOUT THE ENTRY The judges appreciated The Enterprise’s reporting on community issues including government corruption, water department failures, local schools that help drug-addicted teens and the story of a man who died saving his girlfriend. Strong photos and copy added to their selection, as did the use of reader contributions. The judges also noted the paper’s digital move and philanthropy in its community.
Q&A WITH THE ENTERPRISE
What story or series were you most proud of in 2011? What gave it impact?
“Highway from Hell” — we did several stories and three two-day packages on the dangerous of state Route 24, which is a main corridor through our communities. The highway has the highest per capita accident rate in the state. Not only did we cover the weekly accidents with photos, stories, and videos, but we acquired three years worth of accident data from the state, sorted it, and were able to tell people how dangerous, in fact, this roadway is. Our stories helped prompt the state to launch a crackdown on the roadway, which in 10 weeks results in 3,000 citations and 90 OUI arrests. State police continue to schedule special patrols and checkpoints on this stretch of road.
What new multimedia initiative or project did you accomplish? How was it successful?
On both the Ledger and the Enterprise we moved our Answer Book, a comprehensive guide to our region and communities, from print only to web only. What had been a basic data town by town guide expanded to a daily updated, dynamic resource for our audience. It’s now 53 town microsites that link to the latest news, photos and videos, along with database of resources. Readers are starting to send in photos and to request listings, and it’s helping with traffic because the town name is built into the url. Some readers use it as a hyperlocal site for their towns. It allowed advertising to sell by individual community, eliminated the printing costs of a traditional supplement, and resulted in a higher net profit, as well.
What tangible change did you provoke in your coverage area or newsroom?
A strong focus on print extra and web extra planning and content generation reinforced the value of our traditional publication for subscribers, while engaging the web audience with more interactive and multi-media options.
RUNNER UP
Register-Mail, Galesburg, Ill.
FINALISTS
The Bulletin, Norwich, Conn.
Times-Reporter, New Philadelphia,
