We want all GateHouse newspapers to have Facebook accounts, and all of those accounts should be "pages," not "profiles." What should you do if you've been on Facebook for a while as a profile, have tons of "friends," but want to make the transition to a page? Here's how.
WHAT THEY DID: The Bulletin in Norwich, Conn., has been on Facebook a while. As with many of our papers, they joined Facebook and set up a profile. They have almost 3,000 Facebook friends. But, since we as a company want to adhere to the Facebook guidelines that say a business must host a page on Facebook, not a profile, they're transitioning their friends to fans. (NOTE: You run the risk of being shut down by Facebook if you are a newspaper with a personal profile. It's happened to more than one of our papers.)
So they've been posting this note to their profile for a while, once a day:
"To our Facebook Friends: On Monday, October 24th The Bulletin will be moving to our Fan Page and no longer be posting on this profile.
When they make the final trainsition from the profile to the page, they'll leave a similar note on their profile, telling folks to where they can find their page.
THE TAKEAWAY: This is exactly what you should do if you still have a profile on Facebook. Create a page, and begin transitioning your friends to that page. Post a note once a day until you've transitioned a critical mass of your friends, then leave a note on your profile, directing folks to your page.