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We want all GateHouse newspapers to have Facebook accounts, and all of those accounts should be "pages," not "profiles." What should you do if you've been on Facebook for a while as a profile, have tons of "friends," but want to make the transition to a page? Here's how.
WHAT THEY DID: The Bulletin in Norwich, Conn., has been on Facebook a while. As with many of our papers, they joined Facebook and set up a profile. They have almost 3,000 Facebook friends. But, since we as a company want to adhere to the Facebook guidelines that say a business must host a page on Facebook, not a profile, they're transitioning their friends to fans. (NOTE: You run the risk of being shut down by Facebook if you are a newspaper with a personal profile. It's happened to more than one of our papers.)
So they've been posting this note to their profile for a while, once a day:
"To our Facebook Friends: On Monday, October 24th The Bulletin will be moving to our Fan Page and no longer be posting on this profile.
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When they make the final trainsition from the profile to the page, they'll leave a similar note on their profile, telling folks to where they can find their page.
THE TAKEAWAY: This is exactly what you should do if you still have a profile on Facebook. Create a page, and begin transitioning your friends to that page. Post a note once a day until you've transitioned a critical mass of your friends, then leave a note on your profile, directing folks to your page.
