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The Harrisburg Daily Register uses multimedia elements to cover the opening day of the Saline County Fair.
WHAT THEY DID: As part of its extensive reporting of the fair, the Daily Register covered the inaugural Karaoke contest through two videos, including one of a 5-year-old boy singing Hank Williams’ “Your Cheatin’ Heart,” and a photo gallery focusing on each of the eight contestants. A fair schedule also was included in this portion of the online package.
THE TAKEAWAY: Recognize opportunities for multimedia coverage and have fun with it. Few words were written to cover this event at the fair, but the reporting was complete and entertaining through the use of video and photographs. With this type of coverage, there are opportunities to further engage readers by creating a fan poll to vote for their favorite contestant. Also remember to include a tease element to drive readers from print to the digital platform.
