|
|
|
As part of GateHouse Media's Project Apple initiative, the company's newsrooms are generating hundreds and hundreds more videos than they were just a few months ago.
Last Fall, a massive video initiative was rolled out to all GateHouse Media newsrooms, which put nearly 200 video cameras in the hands of the company's journalists, as well as a strategy that made video production manageable for even the company's smallest newsrooms.
The results are staggering. Last summer, the company was producing fewer than 300 videos a month. In January, nearly 2,100 videos were produced.
Last year, a team of corporate content trainers visited 15 GateHouse regions and rolled out the cameras and training. The strategy was not aimed at five-minute high-quality story telling and production, but 60-second interviews and breaking news.
To help monetize the effort, in January, the company rolled out a pre-roll video solution for the majority of its sites.
Here are two good examples of papers making the strategy work.
HOLLAND SENTINEL
THE EXAMINER
GateHouse projects the increase in video to continue through the first quarter and expects the number of actual plays to double between January and February.
As part of GateHouse Media's Project Apple initiative, the company's newsrooms are generating hundreds and hundreds more videos than they were just a few months ago.
Last Fall, a massive video initiative was rolled out to all GateHouse Media newsrooms, which put nearly 200 video cameras in the hands of the company's journalists, as well as a strategy that made video production manageable for even the company's smallest newsrooms.
The results are staggering. Last summer, the company was producing fewer than 300 videos a month. In January, nearly 2,100 videos were produced.
Last year, a team of corporate content trainers visited 15 GateHouse regions and rolled out the cameras and training. The strategy was not aimed at five-minute high-quality story telling and production, but 60-second interviews and breaking news.
To help monetize the effort, in January, the company rolled out a pre-roll video solution for the majority of its sites.
Here are two good examples of papers making the strategy work.
HOLLAND SENTINEL
THE EXAMINER
GateHouse projects the increase in video to continue through the first quarter and expects the number of actual plays to double between January and February.
