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Wonder how to localize the content in GateHouse News Service's 9/11 anniversary section? Here are 11 ways:
COVER STORY: Our cover story (which actually begins on Page 2) simply talks to people nationally who were affected by 9/11. Some became activists for victims’ families, others helped with search-and-rescue. Talk to people in your area who were affected in a meaningful way, and who took action after 9/11. Then, either add their quotes and photos to our story, or replace the national sources with local ones.
SAFETY: We talked to some national experts about the mood of the country in terms of wariness of another terror attack. Add local quotes from people who work in tall buildings, people who fly often, etc. You could also really expand upon this story and get the mood of your local Muslim community, and how others in your area feel about Muslims. Is there still tension?
TRAVEL: TSA is introducing new body scanners at airports that don’t take a vivid photo of the person being scanned; it uses more of a general outline. When are your local airports in line to get these? Have there been any issues (after the initial uproar last year) about the scanners?
DAY OF SERVICE: A national group wants to make Sept. 11 of every year a day of community service. Is anyone participating in your area? Do your readers think that’s a good idea, or should the day be kept more solemn?
PATRIOT ACT: Probably the best way to localize this would be to talk with your public libraries and other places who offer public internet access, such as copy centers, about how their rules have had to change because of the Patriot Act.
ALSO:
-- Don't forget to pull your file photos, stories and videos of 9/11/01 or past 9/11 anniversaries and memorials. A great way to localize this section is to add "Where are they now" stories of key figures in your area that helped after 9/11, who enlisted in the military after the attacks, etc.
-- Talk with local churches about the swell of fear and patriotism after 9/11/01 — has it been sustained? What do they expect for the 10th anniversary?
-- Are your local church or veterans groups going to the East Coast for a memorial?
-- Talk to local firefighters affected by their fallen brethren. Give them ideas for letting them write remembrances in their own words, to publish in your newspaper and online.
-- Talk with locals whose birthdays, anniversaries or other milestones fall on Sept. 11. Are they angered that the date has had a different meaning for the past 10 years? Do they say their anniversary is another date? Or, don't they mind?
-- Our package also has a premade callout ad so you can start getting readers’ photos of people they lost on 9/11, or from visits they’ve made to the WTC site, and their memories in writing as well. Let your readers drive this story -- most all of them will have been affected by the anniversary somehow.
Wonder how to localize the content in GateHouse News Service's 9/11 anniversary section? Here are 11 ways:
COVER STORY: Our cover story (which actually begins on Page 2) simply talks to people nationally who were affected by 9/11. Some became activists for victims’ families, others helped with search-and-rescue. Talk to people in your area who were affected in a meaningful way, and who took action after 9/11. Then, either add their quotes and photos to our story, or replace the national sources with local ones.
SAFETY: We talked to some national experts about the mood of the country in terms of wariness of another terror attack. Add local quotes from people who work in tall buildings, people who fly often, etc. You could also really expand upon this story and get the mood of your local Muslim community, and how others in your area feel about Muslims. Is there still tension?
TRAVEL: TSA is introducing new body scanners at airports that don’t take a vivid photo of the person being scanned; it uses more of a general outline. When are your local airports in line to get these? Have there been any issues (after the initial uproar last year) about the scanners?
DAY OF SERVICE: A national group wants to make Sept. 11 of every year a day of community service. Is anyone participating in your area? Do your readers think that’s a good idea, or should the day be kept more solemn?
PATRIOT ACT: Probably the best way to localize this would be to talk with your public libraries and other places who offer public internet access, such as copy centers, about how their rules have had to change because of the Patriot Act.
ALSO:
-- Don't forget to pull your file photos, stories and videos of 9/11/01 or past 9/11 anniversaries and memorials. A great way to localize this section is to add "Where are they now" stories of key figures in your area that helped after 9/11, who enlisted in the military after the attacks, etc.
-- Talk with local churches about the swell of fear and patriotism after 9/11/01 — has it been sustained? What do they expect for the 10th anniversary?
-- Are your local church or veterans groups going to the East Coast for a memorial?
-- Talk to local firefighters affected by their fallen brethren. Give them ideas for letting them write remembrances in their own words, to publish in your newspaper and online.
-- Talk with locals whose birthdays, anniversaries or other milestones fall on Sept. 11. Are they angered that the date has had a different meaning for the past 10 years? Do they say their anniversary is another date? Or, don't they mind?
-- Our package also has a premade callout ad so you can start getting readers’ photos of people they lost on 9/11, or from visits they’ve made to the WTC site, and their memories in writing as well. Let your readers drive this story -- most all of them will have been affected by the anniversary somehow.
