Webinar recap: Reader interaction ideas for the holidays

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By Lisa Glowinski
Posted Dec 06, 2010 @ 11:48 AM
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In a Dec. 2 webinar, I shared dozens of reader-involvement story ideas for the holidays, in categories of photos, writing, voting and lists. Here's a recap:

PHOTOS

-- Get photos of and a few words about readers' favorite ornaments (a callout ad is coming for this idea by Thursday.)

-- Get photos of children being unintentionally scared by the mall Santa, or photos of people in town who look like Santa.

-- Ask for photos of kids in their costumes for local "Nutcracker," "Christmas Carol" or other holiday productions.

-- Ask for local artists and photographers (professional or amateur) to submit work that you can showcase on Dec. 25th's 1A. Profile the artist inside.

WRITING

-- Request that readers send in funny family holiday newsletters they've written or received in the past.

-- Ask for readers' favorite holiday traditions.

-- Have kids tell you what they'd like to buy their parents for Christmas -- the answers could range from something sweet, like a new job for Mom, to something more typical, like new cars, electronics, jewelry or houses.

-- Have readers send in their tech gift questions, and have an expert at the paper or from a local store supply the answers.

-- Provide a template of Santa and have readers draw him in a new outfit.

-- Ask for cookie, dinner and other holiday recipes from readers and local chefs.

VOTING

-- Create a March Madness-type bracket of holiday songs, TV specials or movies, and have readers vote on their favorites. Narrow the competitor week by week until there's one winner.

-- Ask local musicians to write and/or record a new Christmas song, and have readers vote for the best online.

-- Have readers test out/review hot gifts and toys.

-- Have readers send photos of their gingerbread houses, and ask people to vote on the best decor.

LISTS

-- Compile your readers' lights displays photos into a list in print and online -- Google Maps are an easy way to do this.

-- Ask charities to submit their fundraising holiday cards and ways people can volunteer during the season.

-- Ask churches to submit times and dates of their special services.

-- Request neighborhoods' luminaria times/dates or other public holiday festival info.

-- Ask readers and businesses to provide information on where to buy Christmas trees.

NEW YEAR'S

-- Readers' best and worst of 2010.

-- Reader resolutions -- or why they aren't making them this year.

-- Favorite reader party food recipes and places to sip champagne.

YEAR END

-- List the top 5 Web stories of the year, and ask readers to guess which was the most-read.

-- Run your best photos of the year, with a note on each from the photographers who shot them.

-- Run your front pages of the year.

What other holiday or year-end ideas are you pursing this year? Let me know, and I may include them in a future GHNewsroom post.

In a Dec. 2 webinar, I shared dozens of reader-involvement story ideas for the holidays, in categories of photos, writing, voting and lists. Here's a recap:

PHOTOS

-- Get photos of and a few words about readers' favorite ornaments (a callout ad is coming for this idea by Thursday.)

-- Get photos of children being unintentionally scared by the mall Santa, or photos of people in town who look like Santa.

-- Ask for photos of kids in their costumes for local "Nutcracker," "Christmas Carol" or other holiday productions.

-- Ask for local artists and photographers (professional or amateur) to submit work that you can showcase on Dec. 25th's 1A. Profile the artist inside.

WRITING

-- Request that readers send in funny family holiday newsletters they've written or received in the past.

-- Ask for readers' favorite holiday traditions.

-- Have kids tell you what they'd like to buy their parents for Christmas -- the answers could range from something sweet, like a new job for Mom, to something more typical, like new cars, electronics, jewelry or houses.

-- Have readers send in their tech gift questions, and have an expert at the paper or from a local store supply the answers.

-- Provide a template of Santa and have readers draw him in a new outfit.

-- Ask for cookie, dinner and other holiday recipes from readers and local chefs.

VOTING

-- Create a March Madness-type bracket of holiday songs, TV specials or movies, and have readers vote on their favorites. Narrow the competitor week by week until there's one winner.

-- Ask local musicians to write and/or record a new Christmas song, and have readers vote for the best online.

-- Have readers test out/review hot gifts and toys.

-- Have readers send photos of their gingerbread houses, and ask people to vote on the best decor.

LISTS

-- Compile your readers' lights displays photos into a list in print and online -- Google Maps are an easy way to do this.

-- Ask charities to submit their fundraising holiday cards and ways people can volunteer during the season.

-- Ask churches to submit times and dates of their special services.

-- Request neighborhoods' luminaria times/dates or other public holiday festival info.

-- Ask readers and businesses to provide information on where to buy Christmas trees.

NEW YEAR'S

-- Readers' best and worst of 2010.

-- Reader resolutions -- or why they aren't making them this year.

-- Favorite reader party food recipes and places to sip champagne.

YEAR END

-- List the top 5 Web stories of the year, and ask readers to guess which was the most-read.

-- Run your best photos of the year, with a note on each from the photographers who shot them.

-- Run your front pages of the year.

What other holiday or year-end ideas are you pursing this year? Let me know, and I may include them in a future GHNewsroom post.

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