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CHICAGO —
The National Institute of Allergy and Infectious Diseases released new food allergy guidelines this week, meant to help doctors treat and prevent reactions.
Food allergies likely affect hundreds of your readers. Here are some ways to localize the industry news:
-- What are local schools and workplaces doing to make sure holiday food that could cause reactions doesn't enter their buildings? A nice companion piece for your website and or food page with this story could be allergen-free cookie and goodie recipes.
-- Profile someone with a food allergy and the precautions they have to take around the holidays, or any time of year that food made by others is abundant. Do they miss out on anything, or have to take more care in certain situations? How does it affect kids and their parents?
-- What are the symptoms of a food allergy, in children and in adults? If you discover someone you know has an allergy, or if someone has an allergic reaction at a holiday gathering, what should you do? (Another good reason to list what medical centers are open and closed around the holidays.)
-- List local restaurants that are food-allergy-friendly, either in taking special orders seriously or in offering choices without nuts, eggs, soy, etc. This could be a great reader-involvement question.
-- Test readers' knowledge of food allergies. Which foods are the most common allergens? Is there a cure for food allergies? Can you outgrow an allergy? Find the answers here.
What other angles might you use on this story? Let me know, and I may include them in a future GHNewsroom post.
The National Institute of Allergy and Infectious Diseases released new food allergy guidelines this week, meant to help doctors treat and prevent reactions.
Food allergies likely affect hundreds of your readers. Here are some ways to localize the industry news:
-- What are local schools and workplaces doing to make sure holiday food that could cause reactions doesn't enter their buildings? A nice companion piece for your website and or food page with this story could be allergen-free cookie and goodie recipes.
-- Profile someone with a food allergy and the precautions they have to take around the holidays, or any time of year that food made by others is abundant. Do they miss out on anything, or have to take more care in certain situations? How does it affect kids and their parents?
-- What are the symptoms of a food allergy, in children and in adults? If you discover someone you know has an allergy, or if someone has an allergic reaction at a holiday gathering, what should you do? (Another good reason to list what medical centers are open and closed around the holidays.)
-- List local restaurants that are food-allergy-friendly, either in taking special orders seriously or in offering choices without nuts, eggs, soy, etc. This could be a great reader-involvement question.
-- Test readers' knowledge of food allergies. Which foods are the most common allergens? Is there a cure for food allergies? Can you outgrow an allergy? Find the answers here.
What other angles might you use on this story? Let me know, and I may include them in a future GHNewsroom post.
