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Wal-Mart will try to make America healthier.
The huge retailer has announced a plan that will make much of its food lower in unhealthy ingredients and will make its fruit, cheaper.
The store is working with the First Lady on the plan and according to the New York Times it will set "specific targets for lowering sodium, trans fats and added sugars in a broad array of foods — including rice, soups, canned beans, salad dressings and snacks like potato chips — packaged under the company’s house brand …"
Wal-Mart's gigantic brand has potential to impact public opinion on healthy eating, some say.
Most towns have a Wal-Mart — if not several today — so this is a good piece to localize:
• Talk to a nutrition expert about what this might mean for how folks purchase and eat food? Will these changes really make America healthier?
• What do Wal-Mart customers think? Are they happy that the store is taking these steps and will they become more aware of what's in their food once the store makes the changes?
• What does a marketing professor think about the move? Will the messaging that Wal-Mart uses in this campaign be just an important as what they put in their products, to really make a difference?
• Are there other grocery stores in your market that are taking similar steps? Wal- Mart gets the attention because they are the biggest, but there are others who are already taking these steps. Talk to them, too.
Wal-Mart will try to make America healthier.
The huge retailer has announced a plan that will make much of its food lower in unhealthy ingredients and will make its fruit, cheaper.
The store is working with the First Lady on the plan and according to the New York Times it will set "specific targets for lowering sodium, trans fats and added sugars in a broad array of foods — including rice, soups, canned beans, salad dressings and snacks like potato chips — packaged under the company’s house brand …"
Wal-Mart's gigantic brand has potential to impact public opinion on healthy eating, some say.
Most towns have a Wal-Mart — if not several today — so this is a good piece to localize:
• Talk to a nutrition expert about what this might mean for how folks purchase and eat food? Will these changes really make America healthier?
• What do Wal-Mart customers think? Are they happy that the store is taking these steps and will they become more aware of what's in their food once the store makes the changes?
• What does a marketing professor think about the move? Will the messaging that Wal-Mart uses in this campaign be just an important as what they put in their products, to really make a difference?
• Are there other grocery stores in your market that are taking similar steps? Wal- Mart gets the attention because they are the biggest, but there are others who are already taking these steps. Talk to them, too.
