FIRST IN PRINT PROMOTION
What is it?
Web-print promotion, which GateHouse has branded First in Print, is highlighting content that readers can only find in the newspaper, not online. Because your website is no longer a laundry list of what’s in the day’s paper — print and online are two unique products — this is a way to remind readers of the compelling, in-depth stories and local content the newspaper brings them every day.
How often does it run?
Every day (or week in a weekly newspaper), use an inside refer or front-page skybox in print denoting what is only in print, along with a description of three stories that readers will only find in print. Every day online, also promote that day’s print-only content in your carousel. Weekly newspapers should offer the feature once a week in print and once a week online.
Are there logos we can use?
The News & Interactive Division has print and online logos for these stories, as well as templates for how to use the teasers. Find the logos here:
www.gatehousenewsservice.com/ghns_pages/house_ads/x1070026417/First-in-Print-logos
Where should the promotions be placed?
In print, they should be placed on your front page, either in your skybox, in a rail or in the body of the page. They also could go in an anchored position on page 2 or a local front. Online, the promotion should go in your newspaper’s carousel. The promotion should tease to your e-edition, encouraging readers to purchase the service to find the article, or include a link to a page about circulation rates or a phone number to your circulation department.
What kinds of stories should I promote as print-only?
Appropriate stories include but are not limited to long-form feature stories, non-narrative profiles such as on a neighbor of the week, sports columns or sports game stories, or a variety of public-record information, such as police blotter, sheriff reports, court news, marriage licenses or divorces. It’s recommended to have different public record teasers each day. Consult the Newsroom Handbook’s content differentiation section for more possibilities of content you could tease.
FIRST IN PRINT PROMOTION
What is it?
Web-print promotion, which GateHouse has branded First in Print, is highlighting content that readers can only find in the newspaper, not online. Because your website is no longer a laundry list of what’s in the day’s paper — print and online are two unique products — this is a way to remind readers of the compelling, in-depth stories and local content the newspaper brings them every day.
How often does it run?
Every day (or week in a weekly newspaper), use an inside refer or front-page skybox in print denoting what is only in print, along with a description of three stories that readers will only find in print. Every day online, also promote that day’s print-only content in your carousel. Weekly newspapers should offer the feature once a week in print and once a week online.
Are there logos we can use?
The News & Interactive Division has print and online logos for these stories, as well as templates for how to use the teasers. Find the logos here:
www.gatehousenewsservice.com/ghns_pages/house_ads/x1070026417/First-in-Print-logos
Where should the promotions be placed?
In print, they should be placed on your front page, either in your skybox, in a rail or in the body of the page. They also could go in an anchored position on page 2 or a local front. Online, the promotion should go in your newspaper’s carousel. The promotion should tease to your e-edition, encouraging readers to purchase the service to find the article, or include a link to a page about circulation rates or a phone number to your circulation department.
What kinds of stories should I promote as print-only?
Appropriate stories include but are not limited to long-form feature stories, non-narrative profiles such as on a neighbor of the week, sports columns or sports game stories, or a variety of public-record information, such as police blotter, sheriff reports, court news, marriage licenses or divorces. It’s recommended to have different public record teasers each day. Consult the Newsroom Handbook’s content differentiation section for more possibilities of content you could tease.
