GateHouse Media’s Web strategy follows a three-pronged approach:
• Constant updates throughout the day
• Multimedia
• Reader involvement
The strategy is focused on creating realistic expectations based on staff size, circulation and market expectations, and it takes full advantage of syndication domains and provides training and development that allows all newsrooms to manage Web sites that thrive in all functions of the company strategy.
GateHouse Media’s Web strategy follows a three-pronged approach:
• Constant updates throughout the day
• Multimedia
• Reader involvement
The strategy is focused on creating realistic expectations based on staff size, circulation and market expectations, and it takes full advantage of syndication domains and provides training and development that allows all newsrooms to manage Web sites that thrive in all functions of the company strategy.
