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How should we promote Web content in print? A number of ways:
1. Use breakout boxes in print to direct readers to a related online poll.
2. Use breakout boxes in print to direct readers to more photos, video or other multimedia. Click here for icons you can use to tease to that content:
3. Use breakout boxes in print to tell readers to check online for updates on a developing news story. For example, if you are covering a trial, tell print readers to check online for updates as the trial continues today.
4. Tell online readers that you were first on a story by running a breakout box alerting them to that fact with the story in print.
How should we promote print content on the Web? There are many opportunities to promote exclusive print content. When you follow the Web and print content guidelines, you will be publishing print-only features that are related to content you publish on the Web.
Here are three examples:
1. Online you publish an advance of a football game. You also have a print-only Friday feature about how the game is the last for the longtime coach, or a feature on how it's the last game for seniors. Promote the print feature in a tagline on the game advance: “See Friday's Your Newspaper or our e-edition [link to the e-edition] for a profile of longtime coach Bob Smith, who is retiring after 20 years.”
2. Online you publish an advance or report of the annual Apple Festival. In print you have a special section on that event with a map of the festival grounds. Promote the print section — and the fact there’s a big map — in a tagline on the advance or report: “See Monday's Your Newspaper or e-edition [link to e-edition] for a map of the festival grounds.”
3. Online you publish a report that the city council has narrowed the list of potential city managers to three. In the report, you include brief bios of each. You also have print-only profiles of each scheduled for the days leading up to the council vote on the hiring. Promote the print package in a tagline on the report: “See Sunday's Your Newspaper or e-edition [link to e-edition] for in-depth profiles of the final three candidates for city manager.”
Should we tease readers to find complete versions of stories by buying the newspaper
or e-edition? No. There are a number of opportunities in the new template to promote your e-editions and print subscriptions. Do not put taglines on Web versions of stories directing readers to buy the e-edition or newspaper for the “complete” version. This practice frustrates Web readers. What we are offering Web readers already is complete, based on the speed and format at which the news is delivered.
How should we promote Web content in print? A number of ways:
1. Use breakout boxes in print to direct readers to a related online poll.
2. Use breakout boxes in print to direct readers to more photos, video or other multimedia. Click here for icons you can use to tease to that content:
3. Use breakout boxes in print to tell readers to check online for updates on a developing news story. For example, if you are covering a trial, tell print readers to check online for updates as the trial continues today.
4. Tell online readers that you were first on a story by running a breakout box alerting them to that fact with the story in print.
How should we promote print content on the Web? There are many opportunities to promote exclusive print content. When you follow the Web and print content guidelines, you will be publishing print-only features that are related to content you publish on the Web.
Here are three examples:
1. Online you publish an advance of a football game. You also have a print-only Friday feature about how the game is the last for the longtime coach, or a feature on how it's the last game for seniors. Promote the print feature in a tagline on the game advance: “See Friday's Your Newspaper or our e-edition [link to the e-edition] for a profile of longtime coach Bob Smith, who is retiring after 20 years.”
2. Online you publish an advance or report of the annual Apple Festival. In print you have a special section on that event with a map of the festival grounds. Promote the print section — and the fact there’s a big map — in a tagline on the advance or report: “See Monday's Your Newspaper or e-edition [link to e-edition] for a map of the festival grounds.”
3. Online you publish a report that the city council has narrowed the list of potential city managers to three. In the report, you include brief bios of each. You also have print-only profiles of each scheduled for the days leading up to the council vote on the hiring. Promote the print package in a tagline on the report: “See Sunday's Your Newspaper or e-edition [link to e-edition] for in-depth profiles of the final three candidates for city manager.”
Should we tease readers to find complete versions of stories by buying the newspaper
or e-edition? No. There are a number of opportunities in the new template to promote your e-editions and print subscriptions. Do not put taglines on Web versions of stories directing readers to buy the e-edition or newspaper for the “complete” version. This practice frustrates Web readers. What we are offering Web readers already is complete, based on the speed and format at which the news is delivered.
