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What kind of content makes good video? Not all stories are good for video. Here are
recommendations on topics that work:
Breaking news
• Fire
• Weather
• Accidents
Events
1. Focus on one part of the event.
2. Don’t try to capture everything.
3. Pick a person or group to follow.
4. Tell one short story, not the story of the whole event.
Notables:
Examples of events: festivals, county fairs, reunions, school events and significant sports events.
There are several video formats that could be done consistently that have the opportunity to create a positive relationship between on-air personalities and viewers. Instead of having reporters shooting random video attached to stories that often don’t work, based on the quality of the video or the content, these formats create consistency, are easy to do and offer the viewer content they can actually use.
Weekend planner | A templated video that showcases the best of weekend activities and information, with anchored spots for weather forecast, local events, sporting events and tips around the house.
This week in town | A preview video that is similar to the weekend preview but looks to the week that’s coming up with standard formatting, such as weather this week, meetings on tap, big events this week, what we’re covering and following, etc.
How it impacts you | Taking stories such as a piece on fireplace safety and offering readers a how-to on protecting yourself from this happening to you. Or a niche story on winterizing your car, with a how-to video.
How we covered the story | Talking to a reporter before and after the story on how they covered it, the stuff that doesn’t fall into a story and behind-the-scenes goodies.
What kind of content makes good video? Not all stories are good for video. Here are
recommendations on topics that work:
Breaking news
• Fire
• Weather
• Accidents
Events
1. Focus on one part of the event.
2. Don’t try to capture everything.
3. Pick a person or group to follow.
4. Tell one short story, not the story of the whole event.
Notables:
Examples of events: festivals, county fairs, reunions, school events and significant sports events.
There are several video formats that could be done consistently that have the opportunity to create a positive relationship between on-air personalities and viewers. Instead of having reporters shooting random video attached to stories that often don’t work, based on the quality of the video or the content, these formats create consistency, are easy to do and offer the viewer content they can actually use.
Weekend planner | A templated video that showcases the best of weekend activities and information, with anchored spots for weather forecast, local events, sporting events and tips around the house.
This week in town | A preview video that is similar to the weekend preview but looks to the week that’s coming up with standard formatting, such as weather this week, meetings on tap, big events this week, what we’re covering and following, etc.
How it impacts you | Taking stories such as a piece on fireplace safety and offering readers a how-to on protecting yourself from this happening to you. Or a niche story on winterizing your car, with a how-to video.
How we covered the story | Talking to a reporter before and after the story on how they covered it, the stuff that doesn’t fall into a story and behind-the-scenes goodies.
