The first component of the Web Cube strategy is constant local updates.

There are two major focuses to the multimedia strategy: video and photo galleries.
 

Here is a guide to posting your photo galleries.

A fresh poll should be published daily as an important part of the scheduled layer of content for your Web site.

Many of our Web sites launched with the expectation that everything that ran in print should go online. That is no longer the case. Below are guidelines designed to drive Web traffic and at the same time hold back exclusive content to keep our print products strong.

Comments allow readers to respond directly to a specific posted story and to carry on a conversation among others who are also responding to that story.

Reader callouts are a great way to unite your community. You ask readers to submit content –
photos or thoughts – and publish responses online and in print.

The strategy is focused on creating realistic expectations based on staff size, circulation and market expectations.

Here are guidelines for your online videos.

Live chats are a useful tool to engage audiences at a specific time or about a specific issue. Do your best to let your targeted audience know well in advance about the chat. Good topics include chatting with officials on a controversial topic, introducing a new official and asking experts specific questions on a timely topic. Use Cover It Live for this feature.

• Go to this page for more information on using Cover It Live.

 

Google maps are a great way to point readers to a specific location of a story, just like you may do in print. Using an embed code from Google, you can easily post maps in stories.
 

Link journalism is an important strategic function that helps our newspapers become not just a Web site that offers stories and photographs of the day’s news, but rather information that takes readers to more resources and content.

Tips on promoting online content in print.