Localizing the royal wedding

By Lisa Glowinski
Posted Apr 14, 2011 @ 09:31 AM
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Britain's royal wedding of Prince William and Kate Middleton is coming up on April 29. While some of your readers just won't care, others are bound to get swept up in the celebration. Ways to localize the event:

-- Ask readers to share their wedding photos, just as the Fall River (Mass.) Herald News as done -- its callout is pictured at left.

-- You can also run a callout asking whether anyone is getting married locally on April 29 or 30. Check your wedding annoucement ads, too. Are those local brides excited to be "part" of such a phenomenon, or bummed their day won't be their own?

-- If your area has English- or Irish-themed pubs, see whether they will have watch parties for the wedding, specials on April 29 or are carrying any of the brews made for the event -- two fun names are Windsor Knot and Kiss Me Kate.

-- Post-wedding, trends will abound. Get reaction from local hairstylists, florists, jewelers and wedding boutique owners on what they expect local brides will want after seeing Middleton's ensemble. Ask what local wedding planners take away from the wedding, and whether they already have any brides looking to incorporate royal style in their events this summer.

-- MetroWest Daily News in Massachusetts has a fun story today on "the other Kate Middleton," a local bicycle saleswoman and spin class teacher of the same name. Are there "other Kates" in your town? (FYI -- Prince William's surname is Windsor, though he used the last name Wales at the school where he met Middleton.)

Britain's royal wedding of Prince William and Kate Middleton is coming up on April 29. While some of your readers just won't care, others are bound to get swept up in the celebration. Ways to localize the event:

-- Ask readers to share their wedding photos, just as the Fall River (Mass.) Herald News as done -- its callout is pictured at left.

-- You can also run a callout asking whether anyone is getting married locally on April 29 or 30. Check your wedding annoucement ads, too. Are those local brides excited to be "part" of such a phenomenon, or bummed their day won't be their own?

-- If your area has English- or Irish-themed pubs, see whether they will have watch parties for the wedding, specials on April 29 or are carrying any of the brews made for the event -- two fun names are Windsor Knot and Kiss Me Kate.

-- Post-wedding, trends will abound. Get reaction from local hairstylists, florists, jewelers and wedding boutique owners on what they expect local brides will want after seeing Middleton's ensemble. Ask what local wedding planners take away from the wedding, and whether they already have any brides looking to incorporate royal style in their events this summer.

-- MetroWest Daily News in Massachusetts has a fun story today on "the other Kate Middleton," a local bicycle saleswoman and spin class teacher of the same name. Are there "other Kates" in your town? (FYI -- Prince William's surname is Windsor, though he used the last name Wales at the school where he met Middleton.)

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