|
|
|
Here are some terms to know that will help you navigate and use Google Analytics:
Average page views: The average number of pages viewed per visit. A high average page views number suggests that visitors interact extensively with your site.
Bounce rate: Bounce rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page). Bounce rate is a measure of relevance and quality of content to your audience.
CPM: CPM cost per 1,000 impressions. Ad campaigns are priced and sold based on the number of times the ad will be delivered. Package prices can be customized by setting a standard price for number of ads delivered in units of 1,000 and adjusting impressions guaranteed based on advertiser budget or goals.
Depth of visit (visitor behavior): A large number of high page views per visit suggests easy navigation and relevant content to your visitors.
Length of visit (visitor behavior): A large number of lengthy visits suggests that visitors interact more extensively with your site.
Loyalty (visitor behavior): Loyal visitors are frequently highly engaged with your brand, and a high number of multiple visits indicate good customer/visitor retention.
New vs. returning: A high number of new visitors suggests that you are successful at driving traffic to your site, while a high number of return visitors suggests that the site content is engaging enough to keep visitors coming back.
New visitor: Google Analytics records a visitor as “new’” when any page on your site has been accessed for the first time by a Web browser.
Page view: An instance of a page being loaded by a browser. Google Analytics logs a page view each time the tracking code is executed.
Returning visitor: Google Analytics records a visitor as “returning” when the cookie for your domain exists on the browser accessing your site.
Time on site: Time on site is one way of measuring visit quality. If visitors spend a long time visiting your site, they may be interacting extensively with it.
Unique visitors (or absolute unique visitors): Represents the number of unduplicated (counted only once) visitors to your Web site over the course of a specified time period. Our standard time period for measure is daily unique visitors. This provides easier comparison to print circulation as well as setting realistic expectations for advertisers regarding your reach.
Visit or session: The number of visits your site receives is the most basic measure of how effectively you promote your site.
Here are some terms to know that will help you navigate and use Google Analytics:
Average page views: The average number of pages viewed per visit. A high average page views number suggests that visitors interact extensively with your site.
Bounce rate: Bounce rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page). Bounce rate is a measure of relevance and quality of content to your audience.
CPM: CPM cost per 1,000 impressions. Ad campaigns are priced and sold based on the number of times the ad will be delivered. Package prices can be customized by setting a standard price for number of ads delivered in units of 1,000 and adjusting impressions guaranteed based on advertiser budget or goals.
Depth of visit (visitor behavior): A large number of high page views per visit suggests easy navigation and relevant content to your visitors.
Length of visit (visitor behavior): A large number of lengthy visits suggests that visitors interact more extensively with your site.
Loyalty (visitor behavior): Loyal visitors are frequently highly engaged with your brand, and a high number of multiple visits indicate good customer/visitor retention.
New vs. returning: A high number of new visitors suggests that you are successful at driving traffic to your site, while a high number of return visitors suggests that the site content is engaging enough to keep visitors coming back.
New visitor: Google Analytics records a visitor as “new’” when any page on your site has been accessed for the first time by a Web browser.
Page view: An instance of a page being loaded by a browser. Google Analytics logs a page view each time the tracking code is executed.
Returning visitor: Google Analytics records a visitor as “returning” when the cookie for your domain exists on the browser accessing your site.
Time on site: Time on site is one way of measuring visit quality. If visitors spend a long time visiting your site, they may be interacting extensively with it.
Unique visitors (or absolute unique visitors): Represents the number of unduplicated (counted only once) visitors to your Web site over the course of a specified time period. Our standard time period for measure is daily unique visitors. This provides easier comparison to print circulation as well as setting realistic expectations for advertisers regarding your reach.
Visit or session: The number of visits your site receives is the most basic measure of how effectively you promote your site.
