ANALYZING THE DATA
What key numbers will show how my site is doing overall? Tracking page views and daily unique visitors is the best way to see how your site is trending. Steady growth in both is the goal, and comparing these numbers month over month and year over year will show if your Web strategy is working.
While page views and daily uniques will tell you how your site is doing overall, you can dig a little deeper for guidance on what action you can take to provide more content visitors want. [More on that below.]
What is the difference between page views and daily uniques? Average daily unique visitor measures the average number of unique browsers accessing your site per 24 hours in the past 30 days. Using daily vs. weekly or monthly unique visitors helps reduce the duplication caused by visitors deleting cookies or accessing your site through different browsers.
Page views and uniques tell me what is happening to my site. What numbers can tell me what to do to drive more traffic? Studying your analytics report regularly can help you decide what – and what not – to publish. For example, you may find that because your readership area includes a military base, military-related stories draw page views, but lifestyle content does not. Therefore, you may consider publishing more content related to the base and military issues, and less lifestyle content.
Study the categories of content in the top 10 list of a given week or month. Likewise, study the bottom 10. Studying this content can help you adjust your newsroom Web strategy.
Notables:
It is important to remember that a goal of GateHouse Web strategy is to focus newsroom resources on publishing content we know drives traffic and holding back for our print readers content that works better in our newspapers.
ANALYZING THE DATA
What key numbers will show how my site is doing overall? Tracking page views and daily unique visitors is the best way to see how your site is trending. Steady growth in both is the goal, and comparing these numbers month over month and year over year will show if your Web strategy is working.
While page views and daily uniques will tell you how your site is doing overall, you can dig a little deeper for guidance on what action you can take to provide more content visitors want. [More on that below.]
What is the difference between page views and daily uniques? Average daily unique visitor measures the average number of unique browsers accessing your site per 24 hours in the past 30 days. Using daily vs. weekly or monthly unique visitors helps reduce the duplication caused by visitors deleting cookies or accessing your site through different browsers.
Page views and uniques tell me what is happening to my site. What numbers can tell me what to do to drive more traffic? Studying your analytics report regularly can help you decide what – and what not – to publish. For example, you may find that because your readership area includes a military base, military-related stories draw page views, but lifestyle content does not. Therefore, you may consider publishing more content related to the base and military issues, and less lifestyle content.
Study the categories of content in the top 10 list of a given week or month. Likewise, study the bottom 10. Studying this content can help you adjust your newsroom Web strategy.
Notables:
It is important to remember that a goal of GateHouse Web strategy is to focus newsroom resources on publishing content we know drives traffic and holding back for our print readers content that works better in our newspapers.
