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What other analysis can I use for our strategy? Google Insights for Search can tell you what Web users in your city or region are searching for in Google within selected time ranges. Study the results and see if there is any way you can offer logical local content to satisfy those searches.
For example, “Swine Flu” was a popular news search in many regions in the past 90 days. Were there news stories and hospital-related press releases you could have offered during that news period to satisfy the demand?
Also consider Google Trends for real time searches terms.
New vs. returning data in the “Visitors section” is also helpful. If you are drawing new visitors, your traffic-driving efforts are paying off. Engaging new visitors with a steady flow of content will turn them into returning visitors.
Average page views in the “Visitors section” under “Visitor Trending” can show you how engaged visitors are once they land on your site. Are they looking at one page and moving on, or is there other content to generate several page views for each visit?
Content by Title analytics can tell you how specific sections of your Web site are performing. Will regular scores and updates drive more traffic to Sports? Will recipe callouts or restaurant photo galleries drive more traffic to Food?
Searching for specific stories in Google Analytics and how they performed online can also help educate you and the newsroom about what plays well with your Web audience.
What other analysis can I use for our strategy? Google Insights for Search can tell you what Web users in your city or region are searching for in Google within selected time ranges. Study the results and see if there is any way you can offer logical local content to satisfy those searches.
For example, “Swine Flu” was a popular news search in many regions in the past 90 days. Were there news stories and hospital-related press releases you could have offered during that news period to satisfy the demand?
Also consider Google Trends for real time searches terms.
New vs. returning data in the “Visitors section” is also helpful. If you are drawing new visitors, your traffic-driving efforts are paying off. Engaging new visitors with a steady flow of content will turn them into returning visitors.
Average page views in the “Visitors section” under “Visitor Trending” can show you how engaged visitors are once they land on your site. Are they looking at one page and moving on, or is there other content to generate several page views for each visit?
Content by Title analytics can tell you how specific sections of your Web site are performing. Will regular scores and updates drive more traffic to Sports? Will recipe callouts or restaurant photo galleries drive more traffic to Food?
Searching for specific stories in Google Analytics and how they performed online can also help educate you and the newsroom about what plays well with your Web audience.
