Inside Design: Great design isn't always found on Page One

Photos

The front page of the section used a file shot from the 2009 Masters showing Woods and onlookers silhouetted against an ominous sky. The headline plays off the image well and healthy introduction shifts the focus from Tiger to the local golfer, Brad Benjamin.

  
By Joe Greco
Posted Apr 15, 2010 @ 09:52 AM
Print Comment

There is a lot of good page design that appears on pages other than Page One. More often than not, the best design is pushed to an inside page or into a special section where space can be devoted to enterprise projects and the visuals needed to tell those stories. Unfortunately, there isn't a forum that recognizes outstanding inside page design on a regular basis here at GHNewsroom.com — until now.

We want to start showcasing great design work on on pages other than the front. Centerpieces or packages on inside pages or other section fronts will be the focus of Inside Design — but we need your help. We need you to submit your good work!

Send pdfs, along with a description on how the page/section came together, to jgreco@gatehouse.media.com.

For the first installment, let's talk about the Masters special section designed by Rockford Register Star delivery desk editor Adam McHugh. The section published Thursday, April 8.

Wrapping around the daily sports section, the 4-page section had an important local news peg — a 23-year-old Rockford native was making his PGA debut at The Masters, going up against embroiled golfer Tiger Woods.

Here are comments from Chris Soprych, assistant managing editor at the Register Star, and Adam McHugh, delivery desk editor.

From Soprych: The compliments should go to a very talented delivery desk editor, Adam McHugh. In fact, we originally designed a different 1A super sky but after seeing Adam’s work on the wrap, I changed it to match his designs. ... I’d like to point out the extraordinary work on the double truck. Talk about alternative story formats. Along with the main bar, there’s diagrams of the holes, breakout information and top ten golfer capsules. This is also a great example of using wire images and graphics, restyling it and making it all your own. And, by that I mean it looks like the Register Star, it is powerful yet adheres to our strict style guides. Great work Adam!

From McHugh: The Masters wrap never would have happened without Rockford’s Brad Benjamin, who qualified as an amateur for the prestigious tournament. If he didn’t make it, we wouldn’t be playing the Masters up the way we have. About two months ago, I pitched a wrap to the sports editor, Randy Ruef, to supplement the local stories we would be doing the two weeks or so leading up to the Masters. I knew it would be primarily wire-driven, so I started to look through the volumes of stuff AP sends about a week before the tournament starts. It was pretty obvious that Tiger would dominate the news, so I looked for compelling art to use on the cover and inside. The Tiger in the shadows photo worked well for what we wanted to do, and the inside photo had a lot of emotion and worked well as a cutout. From there, it was just a matter of juggling the wire content, which, except for the Dahlberg column and Tiger piece, basically were used as one giant alternative story format. The hole-by-hole feature framed the double truck well, and the best of the rest went to the back page of the wrap.

I concur with Chris' comment: Great work, Adam!

Joe Greco is corporate design director for GateHouse Media.
Contact him at jgreco@gatehousemedia.com.
Check out his blog at http://joegreco.ghnewsroom.com.


Don't forget! Send your inside page pdfs, along with your thoughts on how it all came together, to jgreco@gatehousemedia.com.

There is a lot of good page design that appears on pages other than Page One. More often than not, the best design is pushed to an inside page or into a special section where space can be devoted to enterprise projects and the visuals needed to tell those stories. Unfortunately, there isn't a forum that recognizes outstanding inside page design on a regular basis here at GHNewsroom.com — until now.

We want to start showcasing great design work on on pages other than the front. Centerpieces or packages on inside pages or other section fronts will be the focus of Inside Design — but we need your help. We need you to submit your good work!

Send pdfs, along with a description on how the page/section came together, to jgreco@gatehouse.media.com.

For the first installment, let's talk about the Masters special section designed by Rockford Register Star delivery desk editor Adam McHugh. The section published Thursday, April 8.

Wrapping around the daily sports section, the 4-page section had an important local news peg — a 23-year-old Rockford native was making his PGA debut at The Masters, going up against embroiled golfer Tiger Woods.

Here are comments from Chris Soprych, assistant managing editor at the Register Star, and Adam McHugh, delivery desk editor.

From Soprych: The compliments should go to a very talented delivery desk editor, Adam McHugh. In fact, we originally designed a different 1A super sky but after seeing Adam’s work on the wrap, I changed it to match his designs. ... I’d like to point out the extraordinary work on the double truck. Talk about alternative story formats. Along with the main bar, there’s diagrams of the holes, breakout information and top ten golfer capsules. This is also a great example of using wire images and graphics, restyling it and making it all your own. And, by that I mean it looks like the Register Star, it is powerful yet adheres to our strict style guides. Great work Adam!

From McHugh: The Masters wrap never would have happened without Rockford’s Brad Benjamin, who qualified as an amateur for the prestigious tournament. If he didn’t make it, we wouldn’t be playing the Masters up the way we have. About two months ago, I pitched a wrap to the sports editor, Randy Ruef, to supplement the local stories we would be doing the two weeks or so leading up to the Masters. I knew it would be primarily wire-driven, so I started to look through the volumes of stuff AP sends about a week before the tournament starts. It was pretty obvious that Tiger would dominate the news, so I looked for compelling art to use on the cover and inside. The Tiger in the shadows photo worked well for what we wanted to do, and the inside photo had a lot of emotion and worked well as a cutout. From there, it was just a matter of juggling the wire content, which, except for the Dahlberg column and Tiger piece, basically were used as one giant alternative story format. The hole-by-hole feature framed the double truck well, and the best of the rest went to the back page of the wrap.

I concur with Chris' comment: Great work, Adam!

Joe Greco is corporate design director for GateHouse Media.
Contact him at jgreco@gatehousemedia.com.
Check out his blog at http://joegreco.ghnewsroom.com.


Don't forget! Send your inside page pdfs, along with your thoughts on how it all came together, to jgreco@gatehousemedia.com.

Loading commenting interface...

Newsroom Handbook
Culture Cube
News Cube
Web Cube
Reader Callouts