The staff at The Bulletin in Norwich, Conn., put together a simple, but effective Valentine's Day package.
WHAT THEY DID: Staff writer Emily Grove wrote a sweet story about a couple who fell in love at a local insurance agency. Packaged along with her story is a "Valentine's Day by the numbers" breakout box and a reader callout for more Valentine's Day content.
THE TAKEAWAY: Adding your Valentine's Day reader callout to your Valentine's Day coverage can help call reader attention to it, and provide inspiration.