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MetroWest Daily News Sunday Metro Editor Rob Haneisen promos his community partner journalism piece with a video.
WHAT HE DID: Haneisen profiles a unique car and the car's owner every other Sunday. In the video promo, he shows off the car, share's the owners name and invites viewers to pick up a copy of the Sunday paper to find out more, since this community partner journalism piece is an Only in Print element.
THE TAKEAWAY: This is an easy way to meet your video goals and to promote Only in Print elements at the same time.
