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The Hannibal Courier-Post offers area sports fans complete coverage of preseason football.
WHAT THEY DID: The Courier-Post staff provides strong content involving a six-team football jamboree held in Hannibal through the creation of stories, a 24-image photo gallery and video.
THE TAKEAWAY: Determine what topics draw the community's interest and involve all of your resources and delivery platforms to cover it. Using print, Web and social media will offer readers exclusive coverage and make your brand the voice of authority within the community.
