Video style guide: Editing

By Anonymous
Posted Mar 23, 2010 @ 02:56 PM
Last update Mar 24, 2010 @ 04:53 PM
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• Editing
Editing is the last step of the production process, whether you are using iMovie, Final Cut Express or Pro, AdobePremiere or some other editing program.

Editing is where all the pieces of your video, source footage, B-Roll footage, graphics, voice-over, etc., come together to make your final video report. It is also where you will bring continuity in appearance and style to your paper's videos and among all GateHouse video.

Notables:
If you are using a voice-over to
narrate your video, that should be written and recorded before the edit process, to match your shots with the story.

1. Piecing your video together
• Lay your source footage down first in your editing program and edit the soundbites to get the story organized.
• Once you have your source footage down, insert your B-Roll footage over the soundbites, matching those shots with your interviewees words as best you can.

2.Transitions
Editing programs come with numerous transitions (wipes, etc.). But the three transitions you will want to use most often, if not always, are the straight cut, the dissolve and the fade.

Cut  |   A cut is an instantaneous change from one shot to the beginning of another. (Effective uses: change scenes, points of view, the most clean transition, feels more urgent and more powerful. Effective for almost all straight-forward news pieces. The most seamless transition and most unnoticeable.)
Dissolve  |  A dissolve is a gradual transition in which the ongoing shot fades out at the same time/rate as the incoming shot. (Effective uses: to change time or location or both in a story. Or to soften a piece for emotion. Gentler than a cut.)
Fade  |  A fade (fade-in or fade-out) is a gradual transition from an image to black (or another color), or vice versa. (Effective uses: a feeling that something has ended or started. Should almost always only be used for closings.)

3. Opening, lower-thirds and endings
Here are simple guidelines for standardizing your openings, lower-thirds (or title tags) and endings.

Openings  |  Openings should include your site URL and the title of the video.
• Black background / Impact font / White / 36 to 48 points

Lower-thirds  |  Lower-third titles (or title tags) for sources should include your source’s name on top line and additional identifying information on second line.
• Impact font / White / Black lower-third matte

Endings  |  Endings should include your site URL, title of video, “GateHouse Media, Inc.” tag, and “Copyright 2009” tag.
• Impact font  /  25 point / White / Black background
 

• Editing
Editing is the last step of the production process, whether you are using iMovie, Final Cut Express or Pro, AdobePremiere or some other editing program.

Editing is where all the pieces of your video, source footage, B-Roll footage, graphics, voice-over, etc., come together to make your final video report. It is also where you will bring continuity in appearance and style to your paper's videos and among all GateHouse video.

Notables:
If you are using a voice-over to
narrate your video, that should be written and recorded before the edit process, to match your shots with the story.


1. Piecing your video together
• Lay your source footage down first in your editing program and edit the soundbites to get the story organized.
• Once you have your source footage down, insert your B-Roll footage over the soundbites, matching those shots with your interviewees words as best you can.

2.Transitions
Editing programs come with numerous transitions (wipes, etc.). But the three transitions you will want to use most often, if not always, are the straight cut, the dissolve and the fade.

Cut  |   A cut is an instantaneous change from one shot to the beginning of another. (Effective uses: change scenes, points of view, the most clean transition, feels more urgent and more powerful. Effective for almost all straight-forward news pieces. The most seamless transition and most unnoticeable.)
Dissolve  |  A dissolve is a gradual transition in which the ongoing shot fades out at the same time/rate as the incoming shot. (Effective uses: to change time or location or both in a story. Or to soften a piece for emotion. Gentler than a cut.)
Fade  |  A fade (fade-in or fade-out) is a gradual transition from an image to black (or another color), or vice versa. (Effective uses: a feeling that something has ended or started. Should almost always only be used for closings.)

3. Opening, lower-thirds and endings
Here are simple guidelines for standardizing your openings, lower-thirds (or title tags) and endings.

Openings  |  Openings should include your site URL and the title of the video.
• Black background / Impact font / White / 36 to 48 points

Lower-thirds  |  Lower-third titles (or title tags) for sources should include your source’s name on top line and additional identifying information on second line.
• Impact font / White / Black lower-third matte

Endings  |  Endings should include your site URL, title of video, “GateHouse Media, Inc.” tag, and “Copyright 2009” tag.
• Impact font  /  25 point / White / Black background
 

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