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The Bulletin's centerpiece story today (by staff writers Alison Shea and Adam Benson) about the state of Connecticut doing little to prevent smoking is accompanied by a photo illustration (by staffer Aaron Flaum). The tight crop and faded edges attract attention beause the photo strays from the norm. After readers' glances lock on the image, the subject in the photo, as well as the cigarette itself, point readers back to the headline and the start of the story. Treated appropriately as a cutout, the image is anchored to rules on the top and right sides. The anchored sides and faded edges allow for a larger image, enhancing the visual impact.
The glance box adds a lot facts and figures from the American Lung Association. Presented as a report card, I like how the letter grades are used. The only thing I'd change about the glance box is the headline and the 1-line explaner. To make it read more clearly as the intended report card idea, the headline should be more clear, such as "State report card."
I was interested in the numbers in each of the items, but they were not easily seen as they were hidden within the text. Highlighting them some way would get more attention.
For comparison's sake, perhaps including numbers on what the Lung Association considers an "A" grade, or figures from other top-performing states would add context.
Overall, this package contains a great deal of information for readers and presented in an orderly fashion. Nice!
Joe Greco is corporate design director for GateHouse Media.
Contact him at jgreco@gatehousemedia.com.
Check out his blog at http://joegreco.ghnewsroom.com.
The Bulletin's centerpiece story today (by staff writers Alison Shea and Adam Benson) about the state of Connecticut doing little to prevent smoking is accompanied by a photo illustration (by staffer Aaron Flaum). The tight crop and faded edges attract attention beause the photo strays from the norm. After readers' glances lock on the image, the subject in the photo, as well as the cigarette itself, point readers back to the headline and the start of the story. Treated appropriately as a cutout, the image is anchored to rules on the top and right sides. The anchored sides and faded edges allow for a larger image, enhancing the visual impact.
The glance box adds a lot facts and figures from the American Lung Association. Presented as a report card, I like how the letter grades are used. The only thing I'd change about the glance box is the headline and the 1-line explaner. To make it read more clearly as the intended report card idea, the headline should be more clear, such as "State report card."
I was interested in the numbers in each of the items, but they were not easily seen as they were hidden within the text. Highlighting them some way would get more attention.
For comparison's sake, perhaps including numbers on what the Lung Association considers an "A" grade, or figures from other top-performing states would add context.
Overall, this package contains a great deal of information for readers and presented in an orderly fashion. Nice!
Joe Greco is corporate design director for GateHouse Media.
Contact him at jgreco@gatehousemedia.com.
Check out his blog at http://joegreco.ghnewsroom.com.
