The Stuttgart (Ark.) Daily Leader is great on Facebook – posting multiple times a day, asking readers for photos, shooting out links to stories. But what’s key to the page’s interaction is the attention the staff gives it.
WHAT THEY DID: Several times in the past few weeks, a Facebook user has posted on the Daily Leader’s page asking for more information or a link to an article. Each time, someone on staff posts a response or a link. Requests or questions aren’t ignored.
THE TAKEAWAY: Being interactive on Facebook is crucial to building a following. Facebook users are likely to turn out if a news staff is posting robotically through Zope. Even those papers using a social media dashboard like HootSuite are wise to check in with their page on a regular basis, to make sure they’re responding to other users.